About Us

When you visit our dealership in Harrisonburg, you'll be welcomed by a team of knowledgeable staff who can help you through every stage of vehicle ownership. We'll help you compare excellent Ford options from across our new lineup, or direct you towards a pre-owned model that fits your budget and long-term ownership expectations.

Our team has served the local Harrisonburg community for over 30 years, and we're committed to building lasting relationships with the drivers and families that choose to trust our dealership. Our extended service support and financing options offer members of our community viable paths to ownership, helping local drivers build credit while driving safely for many miles.

Get started by browsing our website to discover our full selection of new, pre-owned, and certified Ford Blue Advantage CPO models. You're bound to discover a Ford that matches your specific driving habits, for an affordable price that works within your budget.

The Steven Ford of Harrisonburg Story

As proud members of the Steven Automotive Group, founded in 1991 by Steven Sodikoff, we established ourselves within the local Harrisonburg community through generations of professional customer service and an inventory of quality vehicles. Over the years, we've partnered with charities and donation efforts to strengthen our community and uplift our home.

Our family-owned business has continued to earn the trust of drivers across the Shenandoah Valley for over 30 years. Our central location on Main Street gives us the opportunity to serve local Harrisonburg customers from a convenient spot, while the exceptional capability of our service department helps protect the safety of local drivers.

What Sets Our Dealership Apart

Steven Ford of Harrisonburg is part of a network of dealerships connected through the Steven Automotive Group, which means we have extensive resources to support our customers across the Shenandoah Valley. This is especially great for our customers searching for a pre-owned model, as it means a wider selection of options, including those from other great brands.

By delivering support through every aspect of vehicle ownership, from a wide inventory of vehicles to financing support to our specialist service team, we provide an all-in-one dealership experience. You don't need to shop around when you choose Steven Ford; get everything you need from one convenient location located at the heart of Harrisonburg.

Our Core Values

At Steven Ford, we uphold a strong set of core values that are rooted in our commitment to our local community. As a family-owned business, it's important to us that Harrisonburg drivers can trust in the quality of our dealership across all departments. One of the ways that we establish that trust is through our dedication to these core values.

Some of our core values include:

• Serve Our Valley Community: We strengthen our community by providing quality vehicles and service at affordable prices. We also engage with our community through charity and fundraising support, such as our partnership with Big Brothers Big Sisters.

• Offer Honest Guidance and Support: We don't upsell our customers. Instead, we focus on matching you with the perfect vehicle that best supports your lifestyle expectations, driving preferences, and long-term financial well-being.

• Stock Affordable Options for Everyone: Through our available financing and lease support, we help everyone to attain their favorite Ford without putting their budget at risk. We can even help with credit rebuilding for families in need of extra support.

• Provide a Convenient Path to Ownership: Our online tools make starting the process of ownership easy, while our expert staff guides you through every step of your dealership experience. The entire process is made as smooth and convenient as possible.

• Stick to Genuine Ford Parts: Our service center uses genuine OEM Ford components, while our parts department offers local drivers the opportunity to order bespoke Ford components and accessories.

We Offer a Customer-Focused Experience

Every member of the team at Steven Ford believes in our core values, which focus on creating a welcoming environment for a truly customer-focused dealership experience. Whether you need assistance navigating vehicle selection, financing options, or a trade-in, we can answer all your questions even after the initial purchase is complete.

Throughout our business, we tailor our customer service to your needs, using clear communication to ensure you understand what's involved in the ownership process. We don't rely on high-pressure tactics or gimmicky upcharges; instead, we believe in a personable one-to-one experience that you can drive away from feeling satisfied.

Lease and Loan Assistance

Securing a great deal on your next vehicle purchase means finding a payment plan that fits your budget, which is why we offer a range of financing and leasing options for our customers. These personalized deals help by splitting the payment into monthly installments, making it easier to manage your auto budget.

Our dealership works side by side with trusted lenders to secure deals that offer flexible options for drivers across the Shenandoah Valley. We'll even provide support for customers looking to rebuild their credit or first-time buyers with no credit at all. We believe that everyone should have an affordable route towards owning the vehicle of their ambitions.

Our Commitment Beyond the Sale

We aren't just a dealership. The Steven Ford of Harrisonburg name represents a team of knowledgeable professionals dedicated to supporting our community. One of the primary ways that we keep this promise is through our maintenance and repair work. We make exceptional service affordable because a well-maintained vehicle keeps everyone on the road safe.

Our service department is staffed by qualified experts, each trained to care for Fords. Every Ford model that passes through our doors receives attentive care, performed with deliberate speed and precision to uphold our exceptionally high standards. Trust our dealership for your continued auto servicing by scheduling routine maintenance on our website.

Authentic Ford Parts

One of the ways we support local drivers is by providing access to genuine Ford components and accessories. Our Ford parts department stocks a variety of OEM components for you to order online, or you can browse in-store with personalized guidance for your vehicle, plus on-site installation performed by our expert technicians.

We work with Ford to ensure our stock is authentic and matches their manufacturing standards. This means lasting quality for your vehicle while also helping protect your vehicle's warranty and ongoing resale value. Choose our dealership for all of your genuine parts and accessory needs.

Visit Steven Ford Today

At Steven Ford of Harrisonburg, we are proud to uphold our strong core values at every level of our business. We are a team built on trust and transparency, and we prioritize a customer-focused strategy that keeps you satisfied at every step of the dealership experience.

Having been established within the Shenandoah Valley for many years, we understand our loyal customers on a personal level. That unlocks a layer of trust and familiarity that lets us provide a more personalized dealership experience unlike any other. Our team is on hand to support you through your Ford ownership ambitions.

Continue browsing our website to discover more about our extensive Ford inventory, or visit our dealership to begin your partnership with a dealership that is on your side for every mile. Feel free to contact our staff; we can answer any of your questions. Discover more about what makes our dealership so special to so many Harrisonburg drivers.