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Steven Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Brad Conner was a great salesman and Justin Sours was great in financing. Will come back for a car when need in the future.
Isaiah was great to work with and listened to what we wanted to make a deal happen. Highly recommend to go deal with.
Harry and Brady were really good to work with had no problems thanks for the service
Jeremiah was a great young man and the service was amazing.
Brady Conner was great to work with in purchasing my new Ford F-150. He was attentive, polite, professional, and understanding. He was easy to work with and a pleasure doing business with.
Tripp was the best! Came in looking at a car and he got me the rav4 of my dreams same day and worked with me through the entire process! thank you so much highly recommend Tripp Moore for all your purchasing needs!
I had a great experience working with Isaiah. He was very helpful, patient, and professional throughout the process. He took the time to answer my questions and made the experience smooth and comfortable for me. I really appreciate his kindness and support. Thank you for your excellent customer service! I highly recommend working with him.
I rarely leave reviews, but my experience with Steven Ford was frustrating enough that I felt compelled to share it. Dealing with this dealership was unnecessarily difficult, unhelpful, and time-consuming from start to finish. I brought my vehicle here because I had purchased it from this same dealership just seven months earlier. After only about 5,000 miles, I was told it needed a new alternator and battery, with no explanation as to why these issues were occurring so soon. When I asked about warranty coverage, it took them over a day to respond, only to tell me they didn't have that information and that I should look into it myself. Unable to afford the repairs, I arranged for their shuttle to pick me up before work so I could retrieve my vehicle. When the shuttle never arrived, I called and learned that they had LOST my car key. Over an hour later, they told me I would need to bring in my spare so they could make a replacement. By then, I had already lost my opportunity to pick up my vehicle before work. With help from a friend, I returned that Saturday and waited 45 minutes, only to be told their key-copying machine wasn't working and I would need to come back another day. When I finally returned Monday, the replacement key fob didn't even work and could only be used manually. They had also performed an oil change without asking for my authorization, which I would not have approved after experiencing their poor quality of service. To make matters worse, one of their shuttle drivers occasionally spent the rides to and from criticizing the dealership and its employees. While the employees weren't particularly rude, the lack of communication, accountability, and basic competence was astonishing. What should have been a straightforward service visit turned into multiple trips, wasted hours, and unnecessary inconveniences because of the dealership's own mistakes. I can't say whether this was simply incompetence or something more concerning, but the experience left me feeling taken advantage of as a customer. I will not be returning to Steven Ford and cannot recommend this dealership to others.
Doug, Mike & Rene greeted me had my appointment information and reviewed everything clearly so I understood what to expect! 1st time there and I’ll go back in future. Thank you!
We did the whole transaction online and they were able to deliver my vehicle the very next day. Great work by the whole team!
I had a wonderful and quick experience purchasing my Ford Explorer at Steven Ford! Brady and DJ were very helpful, friendly, and made the process easy from start to finish. I really appreciate the time and care they put into helping me. Thank you both for the great service! I highly recommend Steven Ford to anyone looking for a vehicle!
They say the only person that takes of you is you. It’s only fitting Isaiah help me on this one!! Great to finally work with a professional!
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Welcome to Steven Ford of Harrisonburg
Welcome to Steven Ford, your destination for a well-curated selection of Ford models and Ford expertise. We have an enormous inventory of new and used Fords, plus pre-owned models from other trusted names. So whether you're looking for a sedan for commuting, a truck for work, an SUV for family life, or your next adventure vehicle, the model you want is here.
Shop New Ford Vehicles
You can find all of the latest Ford models here, featuring fresh designs and updated technology. We work tirelessly to bring in the latest models because we know how many drivers can't wait to check them out. Our teams have already tested out every new vehicle and feature. They can give you an insightful tour of today's lineup!
New Technology
Discover the newest technology in today's Fords, built for busy individuals. An enormous touchscreen and digital information center put pertinent details right where you need to see them. Voice-activated commands let you handle tasks while keeping your hands on the wheel. Premium sound systems and smartphone connectivity create a seamless, elevated experience.
Upgraded Safety
The driver-assist features in today's Fords will help you command every road with more confidence. Every new Ford possesses high-definition cameras that help you keep a closer eye on your surroundings. Sensors are ready to alert you to hazards within milliseconds of detection, and automatic emergency functions can step in to help you avoid collisions.
Dynamic Trims and Configurations
See all of the latest trims here, each with a distinct personality and unique benefits. Every Ford is available in a range of models. Some offer luxurious amenities, others are family-focused, while others center around work, and some around play. We can't wait to show them all to you!
Explore Used Vehicles Here
See used Fords and other trusted brands here and save big! We're always bringing in pre-owned inventory from all of the top names, including Ford, Chevrolet, Jeep, Nissan, Honda, Ram, Subaru, and others! Plus, we offer every body style from sedans and SUVs to minivans and trucks.
Drivers love shopping for used inventory here because we always:
- Inspect every vehicle to make sure it meets our strict quality standards.
- Provide the vehicle report so you can see the model's background.
- Keep prices competitive so you get more for your money.
- Carry the most popular brands and models from multiple generations.
Our online shopping tool makes it easy to narrow down your search!
Financing, Trade-In, and Service Support
Looking for help with financing? We have a terrific loan department with financing experts who can assist you with a payment plan built for your budget.
Tailored Terms and Competitive Rates
Here, we build every loan for every customer. Each loan factor, like the down payment and repayment, can be adjusted to support your goals. Plus, our competitive rates help your funds go further.
Easy Trade-Ins
You can quickly turn your old car into funds for your next one here! Our online trade-in tool will get you an instant offer on your model. So then you can skip the hassle of selling to private buyers. Get a solid deal here, and apply your trade-in value to your next model.
Service and Repairs
Our experienced technicians can help maintain your model for years to come, too. With insights into every major brand, they know the ideal maintenance schedule for every model. They can also handle accessory installation, tire care, and repairs.
Your Next Vehicle Is Here on Our Lot
Our teams will take the time to learn about your needs and show you multiple options that fit your requirements. We want to send you home in a vehicle that will make your drives more enjoyable, more productive, and more of the things you love. Stop by today to discover quality models at competitive prices!